Former Top Executive at authID Spills the Beans about its Selfie Identification Product: “There is No Market Fit” – White Diamond Research
authID stock exposed: Former executive reveals zero market fit for selfie authentication tech, alleging misleading investor communications, potential SEC violations, and unsustainable $50M market valuation with minimal revenue

A former top executive at authID has revealed that the company's selfie-based authentication technology has "no market fit," while White Diamond Research alleges the company has been misleading investors through deceptive PR practices that inflate bookings as sales—potentially violating SEC regulations.
Stock info:
- Ticker: AUID (NASDAQ)
- Disclosure: White Diamond Research is short AUID stock
Why it matters:
- A former authID executive claims the company's selfie authentication product fundamentally lacks market fit, comparing it to "showing up to a football game with hockey skates on"
- authID has repeatedly misrepresented "bookings" as "sales" in press releases, creating a false impression of growth while actual quarterly revenue remains minimal ($44K-$72K)
- The company's claimed "300% increase in sales" and "1,200% Year-over-Year growth" rely on non-GAAP "Booked Annual Recurring Revenue" metrics that don't reflect actual revenue
- Recent partnerships touted by authID are with questionable entities including a seven-person startup, an OTC penny stock trading below 1¢, and an entity with only one identifiable employee
- With a market cap over $50M but minimal revenue, authID trades at an unsustainable price/sales multiple exceeding 300
State of play:
- Behavioral tracking software, not selfies, represents the future of authentication according to industry experts and the former authID executive
- authID's misleading financial communication mirrors tactics used by other companies that faced SEC penalties (XL Fleet: $11M fine, Canoo: $1.5M fine)
- Despite six years of effort, the company has failed to secure any meaningful enterprise customers for its selfie authentication product
- Upcoming negative catalysts include potential SEC investigation, disappointing revenue figures, likely equity raise, and possible insider sales
- White Diamond Research believes the fair value for AUID is $1 per share, suggesting significant downside from current levels
FAQs:
What is the main criticism of authID's technology?
According to a former top executive, authID's selfie-based authentication has no market fit and never will. The executive states that behavioral tracking software (analyzing how a phone is held, typing patterns, etc.) represents the future of authentication, not selfies, which users find too personal and inconvenient.
How has authID allegedly misled investors?
White Diamond Research claims authID has misrepresented "bookings" as "sales" in press releases, used misleading metrics like "Booked Annual Recurring Revenue" (BARR) instead of GAAP revenue figures, and announced partnerships with questionable entities to create a false impression of growth and market adoption.
What evidence supports the claim that authID is overvalued?
The report cites authID's minimal quarterly revenue ($44K-$72K) compared to its market cap exceeding $50M, resulting in a price/sales multiple over 300. Additionally, the company continues to report significant operating losses while failing to secure meaningful customers despite years of effort.
What are the potential consequences for authID's alleged misrepresentations?
The report suggests authID could face SEC investigation and penalties similar to those imposed on other companies for misleading revenue projections. White Diamond Research cites XL Fleet's $11M fine and Canoo's $1.5M fine as precedents for similar financial misrepresentations.
What catalysts could drive authID's stock price down?
White Diamond Research identifies several potential negative catalysts: an anticipated equity raise that would dilute shareholders, potential SEC investigation into misleading communications, disappointing future revenue figures, and possible insider sales as the lock-up period expires.
Disclaimer
This summary is based on a report by White Diamond Research. For the full, detailed analysis, please refer to the original source material: https://whitediamondresearch.com/research/former-top-executive-at-authid-spills-the-beans-about-its-selfie-identification-product-there-is-no-market-fit-1-price-target/
ShortReport.fyi is not the author or originator of the content provided in this publication. We act solely as a distributor of the content and do not endorse, verify, or take responsibility for the accuracy, completeness, or reliability of the information presented. Each author retains full ownership and responsibility for their respective content, including any opinions, projections, or analyses expressed therein.
This publication is for informational purposes only and should not be construed as legal, business, investment, or tax advice. Readers are advised to consult the original source material and seek guidance from qualified professionals before making any decisions based on the information contained herein.
ShortReport.fyi disclaims all liability for any loss or damage arising from reliance on the content provided by third parties. The views expressed in these materials are solely those of the respective authors and do not necessarily reflect the views or opinions of ShortReport.fyi.