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Topic

Muddy Waters

A collection of 2 issues

APP’s Persistent Lies, Denying Use of Persistent IDs (APP US) – Muddy Waters

AppLovin's privacy tracking scandal exposed: Persistent identifiers violate user privacy, enabling cross-domain ad tracking through Max SDK, risking regulatory action and platform deplatforming.

MW is Short AppLovin (APP US) – Muddy Waters

AppLovin accused of unauthorized data tracking, creating Persistent Identity Graphs across platforms like Meta and Google, with only 25-35% of e-commerce sales truly incremental, raising significant privacy and performance metric concerns.